I just can't resist this. The blogosphere has been abuzz since yesterday with talk of the new House Republican "motto" coming out of D.C. Here's the story:
It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, “the change you deserve.” The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.
“Through our “Change You Deserve” message and through our “American Families Agenda,” House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day,” said the memo prepared for lawmakers.
NY Times (The Caucus blog)
So why is the blogosphere abuzz with the House GOP's motto? Here's the fun part:
According to Wikipedia, the prescription drug "Venlafaxine is used primarily for the treatment of depression, generalized anxiety disorder, social anxiety disorder, and panic disorder in adults."
The brand name version, Effexor, is sold by Wyeth, which marketed it using the slogan, "The Change You Deserve™."
According to a December 2007 Alternet article, Are You One of Big Pharma's Lab Animals?, the drug company's ad agency came up with this marketing slant:
Wyeth's ad agency serenaded the nation with the message in its "The Change You Deserve™" campaign that, if we were not enjoying things the way we used to do, if we were lacking in what agencies used to call get-up-and-go, it was time to go on the antidepressant Effexor.
"The Change You Deserve™" was trademarked by Wyeth, so we're wondering if that will be a problem for the NRCC, regardless of the unfortunate analogy between its political fortunes and the genuine suffering that plagues people experiencing depression.
The Republicans have chosen as their motto a trademarked ad slogan for an antidepressant.
The Republican Party is officially a parody of itself.
You deserve a better change.