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Capital One and Samuel L. Jackson. Every Damn Day. PDF Print E-mail
Written by Chet   
Monday, 09 December 2013 09:26

I don't think I'm a prude. I swear sometimes. I curse. Not a lot.  But I do. But not around my kids. I know I can't protect them from swearing everywhere, every damn day, but I'm pretty good at shielding them from profanity -- words they simply don't understand -- at home. I have friends who swear around their kids, and I don't have any desire to impose my parenting methods on them. But I like to think I get to decide things like this around my own home.

I'm pretty sure my four-year-old made it through his first four years of life without learning any curse words at home. (We once got a note from a daycare provider when the 12-year-old was younger and at daycare when he used an "inappropriate" word. We asked what it was and were relieved to find out he'd said "gosh.")

But then we trusted the TV people to run child-friendly commercials during Scooby frickin' Doo.  And this is what they ran with:

(It appears they're going to try to make the video disappear.)

"Every Damn Day."

Last week, while we were out of town, our four-year-old showed his grandparents he listens to the commercials when he watches shows his parents let him watch, like Scooby Doo. The grandparents' reaction? They thought maybe one of them had let a "damn" slip at some point, but they couldn't think of when they might have done it. They had no idea the four-year-old's parents had made the mistake of letting him watch Scooby Doo. On the DVR. Not every damn day, mind you, but apparently enough so he picked up a new word.

So thank you Capital One.

Thank you Samuel L. Jackson.

I know my baby will learn curse words eventually, but I'm appreciative that you helped get it out of the way when he's four and still in preschool. This way he can help teach the other kids how to curse. 

[P.S. Capitol One apparently re-cut the commercial after a grown-up at apparently realized how remarkably stupid it was for the company to do what they did.The new ad changed "damn" to "single." Thanks for too little, too late, Capitol One. Thanks, Sam.]

Comments (4)add comment

Steve C. said:

January 18, 2014
Votes: +1

Patina said:

What kind of school thinks 'gosh' is inappropriate? Perhaps Chet, the writer of the article, should teach his kids to read books, and just get rid of the TV altogether. If someone says a word like damn it doesn't mean they have a bad vocabulary, just a colorful vocabulary. Or maybe someone read the Bible to them. One of the inappropriate parts.
January 26, 2014
Votes: +0

andre said:

This is why America is so behind. Worried about some stupid little word trying to shelter their children from every damn thing. This is why American kids can't handle simple crap like being bullied. Parents overprotecting their children from the wrong things.
February 15, 2014
Votes: +7

Hammer said:

I loved the damn spot. What a bunch of pussy's for pulling it. They've lost my business.
March 10, 2014
Votes: +0

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